Auto drivers earn Rs 800 to Rs 1000 /- a day averaging around Rs 50 – Rs 70 /- per trip in major metros, thus taking around 16 – 20 passengers any day. We haven’t considered sharing autos here. Roughly Auto travels more than 150 km a day. Every kilometer travel on the road you pass by around 150 – 200 people in Tier 2 and 3 cities, that accounts for your message having a chance to be seen by around 20,000 to 25,000 people. Obviously, we are not stating so many people will see and definitely not that they will be interested in your company. But even if 1% population sees your message and then again they happen to see your ad, its high brand value and recall at least 200 people a day will remember your brand. This signifies the reach and effectiveness of auto advertising which is making it preferable amongst most big and small marketers.

Auto ads design needs to be noteworthy, innovative, short, with a simple call to action. There is no point in mentioning a phone number which is not a vanity number as no one will take the pain in remembering and noting down the number.A creative format with the key “Less is More” consume people?s attention quickly and efficently.